Want to know the secret to higher SEO (Search Engine Optimization) rankings on Google? The secret is video! Websites with video are more likely to be ranked higher than websites without video. And websites with video are seen to be more relevant, current, credible—and more engaging.
To engage the viewer and encourage sharing you'll need a great video. When you have a great video people are more willing to link to it, ultimately increasing your search-engine ranking. Uncle Charlie with his video camera probably won't do.
And don't forget to optimize your video using keywords to increase the chance for search engines to display them alongside standard search results.
Here's how to get started:
1. Hire a professional to create a great video for you.
2. Post the video on your website.
3. Optimize the video by using keywords in titles, captions and phrases.
4. Link the video to social networks and other websites.
Check out this useful article by ChrisSandberg entitled How To Rank High in Google —A 3 Step SEO Strategy
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